Architects are demanding and strongly visually-oriented construction professionals. We speak their visual language. Gromark will bring to life the unique design possibilities, technical benefits or aesthetics of your solution. Our sole target is to generate high-intent leads from A-architects that result in solid specifications and sales.
Estimators and project managers at installation companies and general contractors are practical people who dislike generic corporate advertising. For them we explain in a clear language and visual how your construction solution solves their problem and/or saves money.
From first marketing strategy meeting to campaign follow-up you will talk and spar with Philippe. He is a very senior construction executive & digital marketing professional with over 25 years experience. Philippe will support and challenge you (if you wish) on your whole business development strategy.
Nothing worse than wasting sales people's time on irrelevant leads. Gromark will relentessly follow up the lead pipeline with your sales team. We will use the feedback to learn and adapt the campaigns until we get a steady flow of very high quality leads from the people you want to sell to
There is an endless amount of tools, channels etc out there. We know what works for construction professionals.. Gromark creates a simple but highly efficient strategy that achieves 80% of the results with 20% of the resources.. No complicated new technology, or expensive media shoots .We leverage what you already have.
Ideal for growing companies. You will get a full marketing setup that vastly outperforms industry benchmarks at less than the cost of a junior employee. We will build and maintain a simple but highly effective digital presence. that is 100% focused on creating high quality leads. A landing page optimised for lead conversion, a low-maintenance social media presence, SEO and top-notch paid social advertising for lead generation.
For construction lead generation, we choose the advertising channels in function of your target customers's behaviour. We are aces in Linkedin advertising and we do a lot of Search engine advertising on Google (SEA) towards installers & architects. We occasionally also ad Facebook, Instagram, Pinterest and architect blogs in the Mix
